The digital marketing industry moves fast every year and new trends appear every day. As a digital marketer, it is always important to stay up to date with the latest trends, so here we have the 5 trends in 2023 that we think should be on your radar.
- Voice SEO
There has been a big increase in the number of digital assistants being used by customers, which are there to make people’s lives easier. There are several features such as Siri, Alexa and Google’s digital assistants which let people use the internet without even having to pick up their phones.
Therefore, this year it is important to tailor your SEO efforts to suit the needs for voice search. You must consider what phrases people might use to find out through the use of the virtual assistant.
- Conversational Marketing
Conversational marketing is another digital marketing trend that is gaining a lot of steam. This term refers to any tools through which customers can contact you such as chatbots and AI assistants. These tools are useful to improve customer service which can help to generate leads and answer any customer questions.
This is a great way for customers to talk to you and for them to have their issues solved quickly and effectively. It is a great way for clients to be available 24/7 without needing anyone there to answer calls and emails.
- In-feed Shopping
If any of your clients are an e-commerce business, then you should already be familiar with shoppable posts on social media. This allows you to link your social media accounts like Facebook and Instagram to your digital catalogue, where you can click on the posts and buy merchandise.
There is another in-feed shopping tool within Google Ads known as shopping campaigns. These types of ads are linked to product catalogues which then display shoppable photos. The great thing about this is that you can create your own ads and optimise them to relate to specific search terms and phrases. You can also set your own geographical area and inventory number.
- Artificial Intelligence
Artificial intelligence is still in the early stages of development. However, there have been new AI-based marketing efforts through the year 2022/23. There is now software such as Chat GPT which is an AI chatbot that can be used for a number of different things. This free tool can now create written pieces of content, which can be used to create engaging blog articles and landing pages.
- Google Analytics 4
One of the most important digital marketing trends to know about this year is that you need to switch to the newest version of Google Analytics. GA4 is now the new version that is replacing Google Analytics this year on July 1.
For digital marketing still using the old version, it is time to be up to date and get testing the new version. There are many different free and paid features on the new integration of Google Analytics.
2023 Digital Marketing Trends
You do not want to be left behind in 2024, as a digital marketer you need to stay up to date. You should always look at how many of these trends and technologies are you incorporating into your digital marketing plan. It could be very beneficial to collaborate with a certified digital partner such as Ultimedia, who can help to implement any up-and-coming digital marketing trends so that you don’t pass up any high-value chances.
