In the age of technology, snail mail marketing seems outdated. Yet in 2021, it has been making a comeback! With so much competition online, you have to work hard to capture your audience’s attention and that means using all of the tools at your disposal – including some old-fashioned ones like snail mail! Here are 5 trends for snail mail marketing in 2021:
A return to the basics
Using snail mail is a great way to stay true to yourself and use methods that people remember fondly from their childhood or past generations. It will also help you stand out amongst competitors trying too hard with gimmicks and “new” ideas. Rex Three commercial printing uses traditional methods to produce their products, and they don’t shy away from using classic materials like paper.
A new way to engage
Snail mail is a game-changer because it offers an entirely different type of engagement. E-mail and social media can be efficient, but many people choose not to open or read messages – and then they just get deleted. With snail mail marketing, you have the chance for your customer to touch the paper itself, feel its weight, and take a moment to consider your message.
A new way for customers to buy
In 2021, snail mail could be the key to unlock sales from people who never purchase online! It’s an amazing opportunity because these are generally older buyers with more money – making them extremely valuable. In fact, in some cases, these customers have been known to spend more than internet shoppers.
Mail marketing is a great opportunity for big corporations, small businesses, and entrepreneurs alike! And it can be used by anyone because you don’t need a huge budget or staff – just the right message delivered at the right time with care and attention.
A way to get a foot in the door
While e-mail is popular because it allows you to target consumers, with more public information than ever before, snail mail can be used for targeted marketing as well! For example, if you have an e-mail list, but you haven’t been successful in getting replies, you can use snail mail to send another form of direct communication.
A great way for social impact
Snail mail is also a powerful tool when it comes to social good! Many charities and non-profit organizations have used the medium successfully to get their message out about important issues that need attention from the public. It’s a great way to make your voice heard and help those in need!
Archiving
With your consumer’s attention span being so short, it is important to make sure that they can find the information later. A great way to do this with snail mail marketing is through handwritten messages. Anything that makes your promotional material harder for them to ignore will pay off in the long run.
Personalization
If you’ve been using snail mail for a while, then it’s time to take advantage of your consumer data and use their names! It is easier than ever in 2021 with advancements in printing technologies that allow personalized messages on envelopes or even directly onto the promotional material itself. You can also use similar techniques to send your snail mail on specific days, like their birthday or the anniversary of when they first signed up for your service.
A focus on the future
In the future, people will still likely be using snail mail because it is a tried and true method of communication. It’s important to remember that snail mail isn’t going anywhere anytime soon! It may be decreasing in popularity over time, but it is still a useful tool that can help you stay in touch with your customers. So don’t forget about it in 2021!
